The Top 5 Reasons Why Getting Featured On A Morning Show May Not Be Worth The Trouble
Here’s the top 5 reasons why those morning show features aren’t worth what they used to be.
1) Who’s Watching?
How many people in your target audience are sitting at home watching those morning shows?
That’s just a dice roll.
Is being featured here really worth your time and effort?
Or might you generate more revenue by executing a consistent video marketing strategy on your ideal client’s social media platform of choice where they’re more likely to see you?
[RELATED: How To Attract Your Ideal Client In Just Four Days]
2) How Many People Will See It?
How many people in your target audience will be watching at the exact time your segment airs?
When you are your own publishing platform, you create videos that you can post on social media, embed in your website, as well as email to people any time you want.
You don’t get that with most morning show appearances.
If you’re lucky, they will have a YouTube channel where they upload content, so you would have direct access to the video.
But that’s not usually the case.
Check out the YouTube channel of your favorite morning show and see if you can find any videos like the kind you would be featured in.
More than likely, you won’t see any because they keep that kind of content on their website only, where you cannot get a direct link to embed your video in your website, like the ones you see in this article.
3) Do You Really Want To Speed-Talk Through Your Message?
On those morning shows, you’re on a short clock.
You put in all the time and effort to prepare, just so you can be put on a short clock.
Why do that when you can create your own television-quality videos in the comfort of your home where you get to talk as long as you necessary to deliver the information that your ideal client needs.
You can build your own set and showcase your talents however you see fit, whenever you want.
And your ideal client gets to watch your videos whenever is convenient for them. (See point number 2)
4) What Is One Appearance Really Likely To Do?
You could get lucky and the right person is watching the right channel on the right day at the right time.
But that’s a heavy reliance on pure, random luck.
With your own platform, however, you can feature yourself once a week.
That’s 50 opportunities per year to speak directly to your target audience on a schedule that’s convenient for them.
That’s how you create your own luck.
What morning show is going to offer you that kind of exposure?
[RELATED: How Much Does It Cost To Have Your Own Talk Show?]
5) You Are The Talent
Recognize your value and monetize it.
That’s what those morning shows are doing, otherwise they wouldn’t let you on, even as a paid guest.
They allow you onto their platform only because your talent has value.
It’s not 1980.
We have this thing called the Internet now that makes it possible for you to deliver video messages to a targeted audience as often as you want.
You don’t need those morning show features, they need you.
