How To Make An Elevator Pitch Your Ideal Client Will Love
Focus On The Outcome
Focus on the result you produce.
Talk about that best life your ideal client is looking to achieve.
Describe it.
"I help women achieve a fulfilling life where professional success doesn't come at the expense of personal happiness."
If that's the result that your ideal client is looking to achieve, when you say those words, you will have her attention and she will ask you to tell her more.
That's all you're trying to accomplish with your elevator pitch: get someone interested enough to ask you to tell them more.
You Must Know Your Ideal Client
Identify your ideal client and then focus your message on the result you help them achieve.
Everyone has pain points and aspirations.
The result you produce is either alleviating a pain point or helping someone achieve an aspiration.
Whatever that result is that you produce, that outcome that you help your ideal client achieve...that is your elevator pitch.
Nobody Cares About Your Credentials
People will only care about your background and credentials etc. AFTER they find out that you can help them with something.
So just focus on the outcome you help people achieve and don't worry about sharing your credentials or backstory because people just don't care until after you've told them something that speaks directly to their needs.
Use This Strategy Everywhere
Focus all your marketing messaging on the outcome that you help your ideal client achieve.
Apply this to the "About" page on your website, as well as your LinkedIn summary.
It's a common misconception that people are going to those two places to read about you.
They're checking your About page to find out "about" what you can do for them.
Savvy marketers understand that and use every available opportunity to speak to their ideal clients' needs, rather than presenting their personal brag sheet.
[RELATED: Your “About Me” Page Is Not Really About You]
Put Your Elevator Pitch On Video
Your elevator pitch video is an example of how you can use video marketing to grow your business and still have time to get some rest and enjoy life.
When you put your elevator pitch on video, you can pitch 24/7/365.
Embed your elevator pitch video in your website. Add it to your email signature, etc.
Email your elevator pitch video to colleagues, friends, family, and supporters. Remember, six degrees of separation.
You never know who knows who knows who, and all it takes is one right person to see your elevator pitch video for a life-changing opportunity to occur.
Post your elevator video on LinkedIn and add it to the summary section of your profile.
[RELATED: How Your Elevator Pitch And A QR Code Can Make You Money]
