Where Are All The Grown Black Women On YouTube?
There are plenty of 20-something black women on there producing content around beauty, hair, makeup, fashion and lifestyle.
But where are the grown (50+) black women discussing topics outside of those areas?
Where my Gwen Ifills at?
I don't have to ask if y'all are qualified to talk about anything else besides hair and makeup because I already know the answer.
Through my work, I'm routinely engaging black women at the top of the entire spectrum of industries.
So I know y'all have expertise in everything.
Why can't I find any of that on YouTube?
Diversity and inclusion are the buzzwords of the day, but YouTube is equal opportunity for everyone.
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I'm calling upon the underrepresented to diversify what we see online by including yourselves.
Anybody can create their own talk show on YouTube and reach the entire world.
You just have to be willing to put in the work.
Women over 50 and especially black women, I'm talking to you
We already know that Hollywood and TV assign women a rapidly decreasing value after age 30.
By the time you're 50, you have no value at all to mainstream media.
Just look at TV and movies and see how often a woman 50 or over is the star or the hero.
But then look at all the households you know and ask yourself who is the hero in that household keeping the trains on the track all day, every day?
Value Yourself
Just because Hollywood doesn't value you doesn't mean you have no value.
In fact, after 50 is when many of you are your most knowledgeable and can make your greatest contribution to the world.
So, again, where my Gwen Ifills at?
Success Topics
I can't find any channels run by grown black women discussing topics like business, finance, career advancement, or other success topics. And I'm not the only one looking.
I can, however, find lots of channels run by grown men having those conversations.
But I can't find any run by grown women...and certainly not grown black women.
Where y'all at?
Create Your Own, Instead Of Campaigning To Be A Guest
I know lots of women who would jump at the chance to be a guest on the kind of show I'm describing.
But where are the women who want to build their own show instead of just sitting in the guest chair on someone else's?
Let's Talk About Solutions
I'm available to talk to anyone who wants to have a serious conversation about creating their own show.
Creating substantive, television-quality weekly talk shows is something that I help regular people do.
I know the experts and the expertise is out there.
I know these conversations on success topics are being had by high-achieving women.
I know there's a need for mentoring young women who are entering or navigating the workplace.
And I know y'all like to talk!
Make Your Faces Seen And Your Voices Heard
I'm asking y'all to bring those Sunday brunch topics to YouTube, LinkedIn, IGTV, and Facebook Watch where they can make you money and benefit the world.
I can help you do that, but you have to want to do it.
You have to want to see yourself represented and be willing to put the work in to achieve that, as opposed to just complaining about a lack of diversity.
I can help you create whatever kind of show you want, but you have to want it.
So Much Knowledge To Share, So Little Being Shared
The wealth of knowledge that professional women 50 years of age or older have is essentially absent in video form, despite there being no barriers to entry.
There are young women entering the workforce every day.
They need mentorship and career guidance that you know they're not going to get.
As a seasoned professional, you have the opportunity to create your own weekly talk show where you and your guests provide that mentorship and that career guidance that you wish you had been offered.
You have the opportunity to be the mentor you wish you had and help an unlimited number of women around the world.
If you want help doing that, I can help you.
I'm looking for a Gwen Ifill
I keep referencing Gwen because she ran the PBS Newshour and she was spectacular at it.
YouTube is the new PBS. It literally is PUBLIC broadcasting in that anyone can create their own show of the highest quality and broadcast it to the world.
And lots of people are doing it.
So why is there no Gwen Ifill?
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I want to be a part of the solution to that problem, but I can only do what I can do from my side of the camera.
The rest requires someone who believes that inclusion is not just for someone else to do, but it's something for her to do, as well.
By age 50, you're at the point in your career where you are fully empowered to make things happen and create what you want to see in the world.
It's on you to do it, not somebody else.