How To Get Hired

"A client hires you when the circumstances in their life or work match the offers that you make." --Michael Port

That's a simple truth of doing business that has two critical elements that are often overlooked.

Timing: "...when the circumstances in their life or work..."

Consistent action: "...match the offers that you make."

People hire you when the offers (plural) that you make match their needs of today.

The only way your ideal client can hire you on the day their circumstances match your service offering is if you're presenting your offers on a consistent basis.

People have to see you enough times to trust you.

And once they trust you, they still don't need you until they need you. Nobody needs a plumber, until they do. And with 7.5 billion people on the planet all clamoring for attention, your ideal client is not going to remember who you are, unless you show up consistently.

By showing up consistently, they don't have to remember your name because you're always right there in front of them.

Video is a great tool for staying in front of your ideal client on a weekly basis as the expert to hire for [insert your specialty].