Do You Really Want To Build A YouTube Channel?

Or do you just want to use video to grow your business?

There is a difference.

Building a YouTube channel means your goal is to have a YouTube channel and you're going to consistently put effort into growing your channel with new subscribers.

Subscribers do not equal customers, though.

If your goal is to use video grow your business, then driving people to a YouTube channel is probably not the best investment of your effort.

You can use YouTube to host your videos, which you then publish through your website via your blog.

Remember blogs? They still work.

Through your blog, you can use video to drive people to your website, which should already be optimized to put you on the phone with your ideal client.

So now you're putting your time and energy into using video to grow your business ($$$), instead of putting it into growing a YouTube channel.

See the difference.

Keep this lesson in mind as you begin incorporating video into your business.