Is A Small Church Pivoting Better Than Your Business?

My mother attends a small church, like most churches are.

Her church has never done anything online before, as most small churches haven’t. Church was a place you went to worship together.

Now, they hold Sunday service and bible study via YouTube each week.

Video is something completely new to them, but they had to embrace it and do so quickly because they have congregants (customers) to serve.

Or they could have just waited...

Imagine another church that is two months into this crisis and still hasn’t adopted a video strategy.

What do you think the members of that church who are looking for a message each week are going to do?

Do you think they'll continue to allow week after week to pass without getting their needs met?

Which church leader are you?

What do you think your target audience is going to do if you remain silent and invisible during this worldwide transition to a new way of doing business?

The world has changed and waiting for things to go back they way they were is not a strategy for success.

As you can see from this example, even spiritual leaders are not sitting around waiting for a miracle.

Reality Check

We're two full months into this quarantine, as of this writing.

To serve their customers, small churches all around the country have jumped right into video with no previous experience.

What are you doing?

If you're doing nothing different with your business than you were before this crisis started, how much is doing nothing different costing you in lost revenue each month?