How A Corporate Trainer In Florida Will Take All Your Clients
There’s a rock star corporate trainer in Florida who is about to take away all your business
Her Diversity & Inclusion training is as good or better than yours and she’s coming after your clients.
Her training already costs less than yours because she has a lower cost of living than you do.
Her training is about to cost even less because she’s converting it into online training.
That means she can teach ten or twenty or fifty workshops all on the same day, all around the world, while she’s in her back yard enjoying her new deck that her new clients (your old ones) paid for.
Companies are struggling financially
Online training costs less than in-person training.
AND it’s more convenient.
AND it doesn’t put the workforce at risk.
Don’t be arrogant or delusional
Please don’t make the mistake of romanticizing the in-person experience that you deliver with your training and thinking that companies won’t want anything less.
People’s lives are at stake because of this virus!
Nobody—and I mean NOBODY—values your incredible in-person experience more than they value their life and the lives of their loved ones that they would put at risk by sitting in a room full of people all day and potentially bringing home a deadly virus.
Putting people in a room together can lead to someone’s death
That is the truth that we will be living with, indefinitely.
That’s not an abstraction or a hypothetical.
This virus is killing people.
Just by breathing too close to each other, we risk transmitting a virus that kills.
Let that sink in.
Now how much do you think people value the in-person experience that you deliver?
They can literally risk their life, or they can take an online class and learn the same thing
Why would a CEO put their workforce at risk with in-person training?
If one person later tests positive, everybody in that training will have to be quarantined.
What does that do for the productivity of the business?
What does that do for employee morale and mental health?
Why would someone in charge take that risk?
Why would an employee take that risk?
Do you really think they value your in-person experience that much?…especially when that rock star Diversity & Inclusion trainer in Florida offers a spectacular online course and it’s way cheaper than hiring you?!
Do you want a new deck, or not?
Start moving your feet on taking your training business online before that trainer in Florida starts presenting solutions to your clients.
She’s going to get her new deck.
The only question is whose clients she’s going to take away to pay for it.
The world is moving forward.
Move with it or get left behind…out here trying to convince people to pay extra to come to your coronaparty.
This applies to your industry, too
What’s happening in the corporate training space is happening across all industries.
Someone in your industry is developing and marketing solutions that allow your ideal client to achieve their goals without incurring any of the risks of exposure to this virus.
That someone is going to grow their business while we deal with this virus (which we’ll likely be doing for years).
If that someone is not you, not only will you lose business, you might lose your business entirely.
