How To Establish Thought Leadership In One Simple Step
It's a simple step.
Not an easy one, but a simple one.
Establishing thought leadership is about visibility and repetitions.
How often can you present your expertise to the maximum number of people in your target audience?
That's how you establish thought leadership in your industry.
The one simple step for achieving that is creating your own talk show.
LinkedIn Is Where The Money Is
There's over 600 million users on LinkedIn and it's the most-used social media platform by Fortune 500 companies.
So your audience is here.
"72% of people prefer video over text when learning about a product or service." (Wyzowl)
And your audience wants video content.
An incredibly cost-effective and time-efficient way for you to deliver that video content to them is with your own talk show.
50 Worldwide Thought Leadership Opportunities Per Year
What could you accomplish with 50 episodes per year of you leading the dialogue on topics of interest to your industry?
You could record half a dozen episodes in one day.
Where does that position you in your industry if you host the show that everyone watches?
Remember, LinkedIn is where the Fortune 500 is.
Do you think you might benefit from giving them something to watch?