Why Ignoring Millenials Is Going To Cost You Business

The oldest millennials are about to turn 40.

That means millennials hold decision-making positions across all levels of the private and public sectors.

This is a generation that grew up with not just the Internet, but with social media and video everywhere.

So What?

If you run a business and you’re trying to market to these decision-makers using PowerPoint decks and PDFs, you are not going to be competitive against businesses that incorporate video into their marketing efforts.

You can continue to ignore video if you want, but you will eventually see your year over year revenue start to slip because your target audience is no longer responding to your marketing.

You’ll be the business still sending faxes when the world is communicating via email.

Where is your new business going to come from when you’re doing that?

Wake Up Before You Get A Rude Awakening

The statistics on video marketing don’t lie.

• "72% of people prefer video over text when learning about a product or service." (Wyzowl)

• "The average user spends 88% more time on a website with video." (Forbes)

• “54% of consumers want to see more video content from a brand or business they support.” (Hubspot)

That truth is going to hurt when it kicks in and starts impacting your bottom line.

Are you going to wait for that to happen or do you think you ought to do something about it now?