Why Perfection Should Not Be Your Goal

The Myth of the Perfect Video

Some of you are waiting until you can make the perfect video before you get started.

That means you’re never going to make a video.

That means you’re never going to be able to use video to reach more and help more people.

That means you’re never going to be able to use video to grow your business.

That’s because perfection is unachievable.

Excellence is achievable, but perfection isn’t. You can start where you are and put in the work to achieve consistent excellence.

But how are you going to do something that you’ve never done before and get it perfect the first time?

Does that even make sense as an objective?

Be Realistic With Your Video Goals

Just get started with excellence as your objective.

To become excellent, you have to start where you are and get better.

To get better, you have to get started.

Tomorrow is not promised, but I can promise you that the perfect video you're trying to make is never going to happen.

Meanwhile, your competitors are creating excellent, but imperfect videos today that they are using to build their brand in front of your target audience.

Which videos do you think generate more revenue? Perfect videos that don't exist, or excellent videos that you see popping up all over social media?

Which kind do you think you should be making?