How To Make Your Government Proposals Stand Out

Remember Dot Matrix Printers?

They were loud and slow and not very good compared to the printing solutions we have available today.

In 2020, you probably wouldn't print your proposal for a government contract on a dot matrix printer, would you?

Especially not if you were proposing to deliver some innovative solution to the government.

It just wouldn't make sense to propose innovation while demonstrating a lack of innovation in your delivery, would it?

That's what you're doing if you have no video component to your proposal strategy.

The GSA has a YouTube channel where it regularly publishes content marketing to its target audience (you and government procurement officials).

The DHS has been encouraging you to submit videos with proposals for years now.

The oldest Millenials are pushing 40. That means they hold decision-making positions throughout the government.

Millenials grew up with the internet and with video everywhere.

Do you think it's a good idea to deliver your proposals to them using a dot matrix printer?

If you want to remain competitive, developing a video marketing strategy for your business isn't a question of "if," it's a question of "how many?" as in how many bids would you have to lose to companies that use video before you start using it, too?